Management consulting labs: Project TAP

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

The purpose of this project was to analyse and quantify the impact that the present operation and future expansion of a specific player of the commercial aviation industry has on TAP. TAP’s individual performance and its competition with this particular player were analysed. A quantitative model was created to measure past and current impact on TAP’s performance, which was also the basis to estimate future impact. A set of surveys was conducted to better understand passenger profiles and main drivers for passenger retention and churn. Based on these analyses, a pack of high-level recommendations was designed to respond to the challenge.