Market selection and market entry recommendations for a non-profit organization's first international venture

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

This Work Project studies the internationalization of non-profit organizations and applies it by developing recommendations for Social Entrepreneurship Institute‟s (IES) first international venture. A model of foreign market selection was used to choose among eight foreign potential markets based on a proximity approach. A market analysis on the selected market was performed to obtain the best decision regarding entry mode. This study concludes that Spain is the market considered to have more proximity with Portugal and therefore less risk for an international expansion. In the case analyzed, a non-equity joint venture is pointed as the safest entry mode.