Internationalization process of Água das Pedras to China


Autoria(s): Mota, Carolina Ferreira Matos
Contribuinte(s)

Dahab, Sónia

Soeiro, Filipe Castro

Data(s)

06/06/2013

06/06/2013

01/01/2013

Resumo

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

In spite of the success in the Portuguese market, its small dimension and its proximity to maturity, led Água das Pedras to internationalize its strategy and grow overseas. After the internationalization to Brazil, one considered China as a highly potential market for Pedras to succeed in, mainly due to its size and untapped demand. Hence, this report presents the competitive assessment of Pedras in the Portuguese market followed by a macro-environmental study of China as well as a detailed industry analysis. As the competitors’ analysis evidenced the potential of Pedras, an implementation plan is proposed through an Indirect Export Strategy.

Identificador

http://hdl.handle.net/10362/9798

Idioma(s)

eng

Publicador

NSBE - UNL

Direitos

openAccess

Palavras-Chave #Premium bottled water #China #Água das Pedras #Export sStrategy
Tipo

masterThesis