Evaluating a co-creation model for social businesses: The case of ‘Linhas sobre rodas’

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

The following research is a critical evaluation of „Linhas sobre Rodas‟ co-creation process, since during my internship, from August to November 2012, I had the opportunity of directly and daily collaborate with the entities involved on the operationalization and implementation of this social business. The research analyses the key success factors of the „Linhas sobre Rodas‟ model during its initial stage, focusing on the stakeholders‟ relations and on the strategic alliance between the two co-creators. Through the evaluation of both strengths and weaknesses of this case study, the research provides recommendations and findings for similar cases.