Creating a business model for a pharmaceutical bank in Lisbon

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

The present Work Project highlights the problem of the market disequilibrium existing in the pharmaceutical industry, caused by the coexistence of both: overproduction (implied destruction costs), and the fact that many patients have insufficient purchase power. This Work Project develops a two-phase methodology to recognize best practices of social enterprises. The first phase is the elaboration of a questionnaire and the second is a one-on-one interview. The objective was to understand the range of action, the mission, and the structure of social enterprises. The research has shown that different social fields impose context-specific structures, a tendency to operate in a regional scale and seeking for social benefits rather than profit seeking. This Work project prepared a co-operative business model, reinforced by academic literature, attempting to reduce waste and correct market disequilibrium by reallocating products to underprivileged. The business model is designed under the premise of fostering sustainability and assumes responsibility to formulate a solution for market disequilibrium in different fields.