Sonaecom, SGPS-SA: Time to face the challenges...as always

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Finance from the NOVA – School of Business and Economics

The very purpose of this report is to reach to the fair value of Sonaecom equity. To accomplish that purpose we have to start by looking at what Sonaecom’s businesses are and how do they make it. Secondly we have to understand who else is in the market and how it is organised. From the first two steps, we can understand what the major trends in the industry are and what the key value drivers for the company are. This is very important for the next step: built a model that captures all our assumptions about the future performance of Sonaecom and get our so desired result: the fair value.