Acquisition of Plus Discount by Jerónimo Martins

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Finance from the NOVA – School of Business and Economics

On the 21st of December 2007, Jerónimo Martins announced that it was acquiring the Plus Discount chain of stores in Poland and in Portugal. This was an excellent opportunity to strengthen even more the leading position of Jerónimo Martins in the hard discount sector of the Polish retail market, through the chain Biedronka. This case study will analyze the main motives for this acquisition and contextualize it in the strategy of Jerónimo Martins for Poland. The main elements of the valuation of the chain Plus Discount will also be discussed throughout the case.