Quidgest internationalization strategic plan to Brazil


Autoria(s): Ramos, Maria do Rosário Pinto de Mesquita Ortigão
Contribuinte(s)

Dahab, Sónia

Data(s)

14/05/2013

14/05/2013

01/06/2012

Resumo

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

An International Strategic Plan to Brazil is the subject of this work project. The author studies the prospect of the Portuguese company Quidgest increasing its international presence. Quidgest is a software consultant that develops Enterprise Resource Planning (ERP) systems. After an extensive analysis focused on Brazil’s economy, business conjecture and its ERP market potential, the major conclusion drawn was the fact that the company should send its operations to Brazil, mainly to the state of Minas Gerais, and initiate a partnership with a consulting company already present in this country, in a Strategic Alliance arrangement.

Identificador

http://hdl.handle.net/10362/9615

Idioma(s)

eng

Publicador

NSBE - UNL

Direitos

openAccess

Palavras-Chave #Internationalization #ERP market #Customization #Strategic alliance #Brazil
Tipo

masterThesis