Quinta da Galharda Hotel & SPA business plan

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

In this work project will be developed a business plan to a 4 star hotel establishment, located in Miranda do Douro, classified as a Nature Tourism Enterprise. It will offer a full package of services, mainly related with nature, regional culture and social events, for example weddings. Initially, it will be analyzed the competitive environment of the region and the market attractiveness. Then, it will be developed a marketing strategy, with focus on the marketing mix. At the end, it will be developed an implementation plan and an economic viability analysis, so that based on all information it can be assessed the potential of the project.