Internationalization strategy of ABotoa/Skypro shoes to United States of America

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

In a world where it is even more important to be a global company to remain competitive, it is important that companies act not only regionally but also in foreign markets. In this report, I will develop an internationalization strategy for a small and medium enterprise, Abotoa, in order that one of its brand, SKYRO SHOES enters the USA market. Since the company already supplies the majority of the Portuguese airlines and has the desire to increase its sales volume and improve its brand awareness, following an internationalization process seems the right way to do this. It is important to note that I will highlight only one brand of the Abotoa, SKYPRO, because it is the one that, presently, has the highest potential for internationalization and that generates higher profits. At the end of this work project, I will provide reliable recommendations and solutions that could be adopted by Abotoa, in order to help this company to achieve its goals.