PME.Box: Internationalization to Poland

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

The present Business Plan analyzes the Polish market and determines how PME.BOX wants to expand its business to this market, in order to internationalize the firm and increase its business network, expand sales, diversify sources of sales and take advantage of market opportunities, hoping its business to grow and generate higher profit. The intention of PME.BOX is not to become a very big and focused company in one place, instead, the company’s way of doing business is using partnerships and having joint ventures with other companies in different countries. For this reason, the right partnerships are crucial for the company to succeed in a new market.PME.BOX is a holding company composed by 4 shareholders and has one main product called pme.box, a cloud based business solution specially designed for micro, small and medium sized companies. It is a low cost solution with all the features needed for companies to manage their business in an efficient manner with quick access to business information. With pme.box, companies can manage their entire business from accounting to creating a website. Poland arises today as one of the Central and Eastern Europe countries with a higher economical development and, as well as in all modern countries, is crucially created by national small and medium sized enterprises, which have a significant share in the process of economic growth creation in the country. With the number of registered SMEs in Poland growing every year, PMEBOX intends to achieve 1% of the SMEs market, reaching revenues of 28.7M €, within the next 5 years.With the lack of integrated business solutions at competitive prices in the market, the Polish market arises now as a valuable strategic move for PME.BOX to expand its business to the Central and Eastern Europe.