Banif Bank: Value creation in the Maltese market

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

The entry in a new market is always a major strategic challenge for a firm: competing in different regions and dealing with the specific conditions. This work project describes the entry of a new bank in the Maltese market, by exploring a new positioning. Through the real case of Banif Bank, this case intends to evaluate the potential of value creation in that industry, by first assessing its attractiveness and profitability. Then, Banif Bank positioning is analized to conclude if it can create a competitive advantage that would be sustainable in the long term.