Personalisation of Networked Video
| Data(s) |
17/06/2015
17/06/2015
2012
14/10/2014
|
|---|---|
| Resumo |
Following targeted advertising and product placement, TV and online media needs more personalised methods of engaging viewers by integrating advertising and informational messages into playout content, whether real-time broadcast or on-demand. Future advertising solutions need adaptivity to individuals or on-line groups to respond to the commercial requirements of clients and agencies. |
| Identificador |
Jeremy Foss; Benedita Malheiro; Juan Carlos Burguillo. Personalisation of Networked Video, Trabalho apresentado em 10th European Interactive TV Conference (EuroITV 2012), In Adjunct Proceedings of the 10th European Interactive TV Conference, Berlim, 2012. 978-3-00-038715-9 |
| Idioma(s) |
eng |
| Publicador |
Fraunhofer Institute for Open Communication Systems, FOKUS |
| Relação |
EuroiTV '12; http://dl.acm.org/citation.cfm?id=2325616 |
| Direitos |
closedAccess |
| Palavras-Chave | #Content Personalisation #Electronic Brokerage #Intermediação Eletrónica #Personalização do Conteúdo |
| Tipo |
conferenceObject |
