New service development and competitive advantage: A conceptual model

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Autoria(s): Weerawardena, J.; McColl-Kennedy, J. R.

Contribuinte(s)	P. Patterson M. Uncles
Data(s)	01/01/2002
Identificador	http://espace.library.uq.edu.au/view/UQ:61940
Publicador	Australian and New Zealand Marketing Academy
Palavras-Chave	#C1 #720401 Marketing #350211 Innovation and Technology Management
Tipo	Journal Article