A comparison of attitudinal loyalty measurement approaches


Autoria(s): Bennett, R.; Rundle-Thiele, S.
Data(s)

01/01/2002

Identificador

http://espace.library.uq.edu.au/view/UQ:61267

Publicador

Henry Stewart

Palavras-Chave #C1 #350204 Marketing and Market Research #720401 Marketing
Tipo

Journal Article