Exploring mangers' perceptions of the impact of sponsorship on brand equity

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Autoria(s): Cornwell, B. T. B.; Roy, D. P.; Steinard, E. A.

Contribuinte(s)	R.J. Faber
Data(s)	01/01/2001
Identificador	http://espace.library.uq.edu.au/view/UQ:60208
Idioma(s)	eng
Publicador	American Academy of Advertising/Ctc press
Palavras-Chave	#C1 #350204 Marketing and Market Research #720403 Management
Tipo	Journal Article