The communications importance of consumer meaning in cause- linked events: Findings from a US event for benefiting breast cancer research

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Autoria(s): Cornwell, B. T. B.; Smith, R. K.

Contribuinte(s)	P.J. Kitchen
Data(s)	01/01/2001
Identificador	http://espace.library.uq.edu.au/view/UQ:60201
Publicador	Routledge
Palavras-Chave	#C1 #350204 Marketing and Market Research #720403 Management
Tipo	Journal Article