Consumer-preferred company responses following a crisis: The importance of taking responsibility

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Autoria(s): McDonald, Lynette M.; Hartel, C.

Data(s)	01/01/2001
Identificador	http://espace.library.uq.edu.au/view/UQ:59712
Idioma(s)	eng
Publicador	University of Canberra
Palavras-Chave	#C1 #350206 Advertising and Public Relations #720401 Marketing
Tipo	Journal Article