Learning, innovation and competitive advantage in not-for-profit aged care marketing: A conceptual model and research propositions


Autoria(s): Weerawardena, J.; Sullivan Mort, G.
Contribuinte(s)

D. R. Self

W. W. Wymer Jr.

Data(s)

01/01/2001

Identificador

http://espace.library.uq.edu.au/view/UQ:59230

Publicador

Haworth press

Palavras-Chave #C1 #350204 Marketing and Market Research #720401 Marketing
Tipo

Journal Article