A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets

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Autoria(s): Rundle-Thiele, S.; Bennett, R.

Contribuinte(s)	M.Morganosky
Data(s)	01/01/2001
Identificador	http://espace.library.uq.edu.au/view/UQ:58572
Publicador	MCB University press
Palavras-Chave	#C1 #350204 Marketing and Market Research #710403 Property and business services
Tipo	Journal Article