An empirical examination of the involvement of external search relationship in services marketing


Autoria(s): McColl-Kennedy, J. R.; Fetter, R. E.
Contribuinte(s)

C.Martin

Data(s)

01/01/2001

Identificador

http://espace.library.uq.edu.au/view/UQ:58555

Publicador

MCB

Palavras-Chave #C1 #350204 Marketing and Market Research #720401 Marketing
Tipo

Journal Article