Case Study 2: Consumer Fashion Brands

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Autoria(s): Coote, L. V.

Contribuinte(s)	D. A. Aaker V. Kumar G.S. Day M. Lawley
Data(s)	01/01/2005
Identificador	http://espace.library.uq.edu.au/view/UQ:71654
Publicador	Wiley
Palavras-Chave	#350204 Marketing and Market Research #720401 Marketing #BX
Tipo	Book Chapter