Conceptualizing sponsorship: An item and relational information account

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Autoria(s): Weeks, Clinton S.; Cornwell, T. Bettina; Humphreys, Michael S.

Contribuinte(s)	L. R. Kahle C-H. Kim
Data(s)	01/01/2006
Identificador	http://espace.library.uq.edu.au/view/UQ:70432
Idioma(s)	eng
Publicador	Lawrence Erlbaum Associates
Palavras-Chave	#350204 Marketing and Market Research #720401 Marketing #380102 Learning, Memory, Cognition and Language #B1
Tipo	Book Chapter