Communication in Services Marketing


Autoria(s): Bennett, R.
Contribuinte(s)

J. R. McColl-Kennedy

Data(s)

01/01/2003

Identificador

http://espace.library.uq.edu.au/view/UQ:69319

Publicador

John Wiley & Sons

Palavras-Chave #350204 Marketing and Market Research #720401 Marketing #B1
Tipo

Book Chapter