USA: Not so pretty in pink


Autoria(s): Becky Freeman
Data(s)

18/04/2007

Resumo

Pink is a favourite colour of marketers targeting the coveted purchasing power of girls and young women. It is used to sell everything from mobile telephones to golf clubs and pop music. Tobacco companies have also cashed in on this stereotypical colour with products such as Pink Dreams cigarettes.

Identificador

http://espace.library.uq.edu.au/view/UQ:13607/Freeman_no_so_pretty_in_pink.pdf

http://espace.library.uq.edu.au/view/UQ:13607

Idioma(s)

eng

Palavras-Chave #tobacco #marketing #320000 Medical and Health Sciences #321200 Public Health and Health Services
Tipo

Journal Article