Contribution margin model applied to the marketing planning of a container liner carrier
| Contribuinte(s) |
UNIVERSIDADE DE SÃO PAULO |
|---|---|
| Data(s) |
17/04/2012
17/04/2012
2009
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| Resumo |
The implementation of confidential contracts between a container liner carrier and its customers, because of the Ocean Shipping Reform Act (OSRA) 1998, demands a revision in the methodology applied in the carrier's planning of marketing and sales. The marketing and sales planning process should be more scientific and with a better use of operational research tools considering the selection of the customers under contracts, the duration of the contracts, the freight, and the container imbalances of these contracts are basic factors for the carrier's yield. This work aims to develop a decision support system based on a linear programming model to generate the business plan for a container liner carrier, maximizing the contribution margin of its freight. liner carriers Hamburg Slid Alianca Navegacao e Logistica |
| Identificador |
PROCEEDINGS OF THE INSTITUTION OF MECHANICAL ENGINEERS PART M-JOURNAL OF ENGINEERING FOR THE MARITIME ENVIRONMENT, v.223, n.M1, p.63-90, 2009 1475-0902 http://producao.usp.br/handle/BDPI/14694 10.1243/14750902JEME109 |
| Idioma(s) |
eng |
| Publicador |
PROFESSIONAL ENGINEERING PUBLISHING LTD |
| Relação |
Proceedings of the Institution of Mechanical Engineers Part M-journal of Engineering for the Maritime Environment |
| Direitos |
closedAccess Copyright PROFESSIONAL ENGINEERING PUBLISHING LTD |
| Palavras-Chave | #liner service #contribution margin #container #decision support system #Engineering, Marine |
| Tipo |
article original article publishedVersion |
