Serving More Segments and Offering More Products: What Are the Costs and Where Are the Profits?
| Data(s) |
01/12/1999
|
|---|---|
| Resumo |
Making more money involves more than targeting new customer segments and offering new services. |
| Formato |
application/pdf |
| Identificador |
http://scholarship.sha.cornell.edu/articles/489 http://scholarship.sha.cornell.edu/cgi/viewcontent.cgi?article=1452&context=articles |
| Publicador |
The Scholarly Commons |
| Fonte |
Articles and Chapters |
| Palavras-Chave | #hotel industry #financial performance #customer segments #services #Finance and Financial Management #Hospitality Administration and Management |
| Tipo |
text |
