An Empirical Evaluation of the Reversal Theory State Measure: Tracking Changes in the Experience of Video Commercials of Three Leading Running Brands
| Data(s) |
2015
|
|---|---|
| Resumo |
Abstract of paper delivered at the 17th International Reversal Theory Conference, Day 3, session 4, 01.07.15 |
| Formato |
text |
| Identificador |
http://roar.uel.ac.uk/4908/1/Leo%20Watkins%2017th%20IRTC%20Modified%20Abstract%20%28002%29.pdf Watkins, Leo and Wilson, Marcia and McDermott, Mark R. and Buscombe, Richard (2015) ‘An Empirical Evaluation of the Reversal Theory State Measure: Tracking Changes in the Experience of Video Commercials of Three Leading Running Brands’, in 17th International Reversal Theory Conference Programme and Abstracts. 17th International Reversal Theory Conference. Niagara College, Ontario, Canada, 29th June - July 3rd 2015. The Reversal Theory Society, p. 16. |
| Publicador |
The Reversal Theory Society |
| Relação |
http://reversaltheory.net/org/wp-content/uploads/2013/02/2015-abstracts.pdf http://roar.uel.ac.uk/4908/ |
| Tipo |
Book Section NonPeerReviewed |
