Understanding the Nonlinear and Conditional Effects of Trust for Effective Customer Retention – The Role of E-commerce Institutional Contexts

Autoria(s): Zou, Haiyan (Medody); Qureshi, Israr; Fang, Yulin; Sun, Heshan; Lim, Kai; Ramsey, Elaine; McCole, Patrick
Data(s)

2015
Identificador

http://pure.qub.ac.uk/portal/en/publications/understanding-the-nonlinear-and-conditional-effects-of-trust-for-effective-customer-retention--the-role-of-ecommerce-institutional-contexts(c92eab7d-9cbb-4dce-99c7-2c05c27576ec).html
Idioma(s)

eng
Direitos

info:eu-repo/semantics/restrictedAccess
Fonte

Zou , H M , Qureshi , I , Fang , Y , Sun , H , Lim , K , Ramsey , E & McCole , P 2015 , ' Understanding the Nonlinear and Conditional Effects of Trust for Effective Customer Retention – The Role of E-commerce Institutional Contexts ' .
Tipo

conferenceObject
Acesso ao item digital