Strategists’ Reactions and Resistance Towards the Forces of Inclusion: Soothing the Anxiety of Marketing (Non-) Influence,

Autoria(s): Palmer, Mark
Data(s)

2010
Identificador

http://pure.qub.ac.uk/portal/en/publications/strategists-reactions-and-resistance-towards-the-forces-of-inclusion-soothing-the-anxiety-of-marketing-non-influence(625f58c0-8139-4f40-bacd-36905b02c58c).html
Idioma(s)

eng
Direitos

info:eu-repo/semantics/restrictedAccess
Fonte

Palmer , M 2010 , ' Strategists’ Reactions and Resistance Towards the Forces of Inclusion: Soothing the Anxiety of Marketing (Non-) Influence, ' Journal of Strategic Marketing , vol 18 , no. 4 , pp. 317-336 .
Tipo

article
Acesso ao item digital