Online Social Capital: Understanding e-Impulse Buying in Practice

Autoria(s): Palmer, Mark; De Kervenoael, Ronan
Data(s)

2009
Identificador

http://pure.qub.ac.uk/portal/en/publications/online-social-capital-understanding-eimpulse-buying-in-practice(da4d7753-e875-4ba4-8b33-9479a1206a7b).html
Idioma(s)

eng
Direitos

info:eu-repo/semantics/restrictedAccess
Fonte

Palmer , M & De Kervenoael , R 2009 , ' Online Social Capital: Understanding e-Impulse Buying in Practice ' Journal of Retailing and Consumer Services , vol 16 , pp. 320–328. .
Tipo

article
Acesso ao item digital