Brilliant mistake! Essays on incidents of management mistakes and mea culpa
| Data(s) |
2010
|
|---|---|
| Identificador | |
| Idioma(s) |
eng |
| Direitos |
info:eu-repo/semantics/restrictedAccess |
| Fonte |
Palmer , M , Simmons , G & De Kervenoael , R 2010 , ' Brilliant mistake! Essays on incidents of management mistakes and mea culpa ' International Journal of Retail & Distribution Management , vol 38 , no. 4 , pp. 234-257 . DOI: 10.1108/0950551011032072 |
| Palavras-Chave | #/dk/atira/pure/subjectarea/asjc/1400/1406 #Marketing #/dk/atira/pure/subjectarea/asjc/1400/1409 #Tourism, Leisure and Hospitality Management |
| Tipo |
article |
