Yield Management and Trust: The Effects of Variable Pricing on Consumer Trust in a Restaurant Brand

Autoria(s): McCole, Patrick; McMahon-Beattie, U.; Palmer, A.
Contribuinte(s)

Sfodera, F.
Data(s)

2005
Identificador

http://pure.qub.ac.uk/portal/en/publications/yield-management-and-trust-the-effects-of-variable-pricing-on-consumer-trust-in-a-restaurant-brand(ca00fdc5-ecc5-4875-8622-151504047c1b).html
Idioma(s)

eng
Publicador

Springer
Direitos

info:eu-repo/semantics/restrictedAccess
Fonte

McCole , P , McMahon-Beattie , U & Palmer , A 2005 , Yield Management and Trust: The Effects of Variable Pricing on Consumer Trust in a Restaurant Brand . in F Sfodera (ed.) , The Spread of Yield Management Practices: The Need for Systematic Approaches . Springer , pp. 56-64 .
Tipo

contributionToPeriodical
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