Multinational Management
Data(s) |
14/12/2012
14/12/2012
1982
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Resumo |
This book is designed to help the reader understand the rationale of multinational corporations. Each of the nine central chapters focuses on the question of how a centrally directed multinational corporation (called a geocentric) can earn more profit than an identical corporation which lacks central direction (called a polycentric). Although some central direction is usually good, too much can be bad: Other multinationals (called ethnocentric) straitjacket their subsidiaries into acting in ways appropriate only in the headquarters' nation. |
Identificador |
0-316-763659 |
Idioma(s) |
en |
Publicador |
Little, Brown & Company (Canada) Limited |
Palavras-Chave | #management #multinational |
Tipo |
Book |