A New Approach to Media Cluster Research: Bringing the Human Factor back into Scope


Autoria(s): Komorwoski, Marlen; Wiard, Victor; Plazy, Sylvain
Contribuinte(s)

Cultural & Creative Quarters and Clusters: Developing a Global Perspective (08-09/06/2016: Angers, France)

Data(s)

09/06/2015

Resumo

This paper is part of a collaborative project being undertaken by the three leading universities of Brussels, VUB, ULB and USL-B supported by Innnoviris. The project called Media Clusters Brussels - MCB - started in October 2014 with the goal to analyze the development of a Media Park around the two public broadcasters at the site of Reyers in Brussels being host of a media cluster in the capital city. Not only policymakers but also many authors recognized in the last decade that the media industry is characterized from a geographical point of view by a heavy concentration to a limited number of large cities, where media clusters have emerged (Karlsson & Picard, 2011). The common assumption about media clusters is that locating inside a regional agglomeration of related actors brings advantages for these firms. Especially, the interrelations and interactions between the actors on a social level matter for the shape and efficiency of the agglomerations (Picard, 2008). However, even though the importance of the actors and their interrelations has been a common assumption, many authors solely focus on the macro-economical aspects of the clusters. Within this paper, we propose to realize a socio-economical analysis of media clusters to make informed decisions in the development and so, bring the social (human) factor back into scope. Therefore, this article focuses on the development of a novel valuable framework, the so-called 7P framework with a multilevel and interdisciplinary approach, which includes three aspects, which have been identified as emerging success-factors of media clusters: partnerships, (media) professionals and positive spillovers.

info:eu-repo/semantics/nonPublished

Formato

1 full-text file(s): application/pdf

Identificador

https://dipot.ulb.ac.be/dspace/bitstream/2013/228884/3/ANewApproachtoMediaClusterResearch.pdf

http://hdl.handle.net/2013/ULB-DIPOT:oai:dipot.ulb.ac.be:2013/228884

Idioma(s)

en

Direitos

1 full-text file(s): info:eu-repo/semantics/openAccess

Palavras-Chave #Socio-économie des médias #Médias #Information et communication
Tipo

info:eu-repo/semantics/conferenceContribution

info:ulb-repo/semantics/conferenceContribution

info:ulb-repo/semantics/openurl/document