Tom Sawyer and the construction of value
Data(s) |
01/05/2006
|
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Formato |
1 - 10 |
Identificador |
2006, pp. 1 - 10 |
Relação |
10.1016/j.jebo.2004.10.003 Journal of Economic Behavior & Organization |
Palavras-Chave | #preferences #preference uncertainty #coherent arbitrariness |
Tipo |
Scholarly Edition |
Resumo |
This paper challenges the common assumption that economic agents know their tastes. After reviewing previous research showing that valuation of ordinary products and experiences can be manipulated by non-normative cues, we present three studies showing that in some cases people do not have a pre-existing sense of whether an experience is good or bad-even when they have experienced a sample of it. © 2005 Elsevier B.V. All rights reserved. |