Tom Sawyer and the construction of value


Autoria(s): Ariely, D; Loewenstein, G; Prelec, D
Data(s)

01/05/2006

Formato

1 - 10

Identificador

2006, pp. 1 - 10

http://hdl.handle.net/10161/6220

http://hdl.handle.net/10161/6220

Relação

10.1016/j.jebo.2004.10.003

Journal of Economic Behavior & Organization

Palavras-Chave #preferences #preference uncertainty #coherent arbitrariness
Tipo

Scholarly Edition

Resumo

This paper challenges the common assumption that economic agents know their tastes. After reviewing previous research showing that valuation of ordinary products and experiences can be manipulated by non-normative cues, we present three studies showing that in some cases people do not have a pre-existing sense of whether an experience is good or bad-even when they have experienced a sample of it. © 2005 Elsevier B.V. All rights reserved.