金钱启动与道德的关系及道德认同的调节

In this article, we begin from the research about how money influences the behavior of people, and try to discuss how money influences people's moral judgment on the five degrees of morality (harm/care, fairness/reciprocal, loyalty/in-group, authority/respect, purity/sanctity). Meanwhile, we try to discuss whether the money priming is based on the mechanism of competition priming. Besides that, we want to find out whether moral identification and positive vocabulary could rescue the change of moral judgment after money priming. The money priming in this research is based on picture priming and syntax priming; the competition priming and moral identification priming are based on imagination priming. We chose the undergraduate, graduate student and adult as sample, combined the scale investigation with computer based experiment. This research contains five standard case experiments, which form three. Based on all the research above, we have some conclusions: 1. Money priming has impacts on moral judgment, which are not consistent on different degree of morality. But the total effect of money priming is that it changes moral judgment to a worse state. 2. Money priming is not complete competition priming, but social value orientation (including competition orientation) could mediate the influence of money priming on moral judgment. Generally, people with personal orientation or competition orientation could be influenced more easily by money priming. 3. After money priming, the moral judgment could be influence by moral identification and positive vocabulary. In all, both the moral judgment and positive vocabulary could make the moral judgment to a better state. But the function of them may be different, moral identification is more related to moral cognition and positive vocabulary is more related to moral emotional regulation. This research is based on priming method, and supports the money influence on psychology, the concept of morality and moral identification with experimental evidence. Also this research discusses the measurement of morality.