A Marketing Plan for the Exeter City Supporters' Trust
| Contribuinte(s) |
Aldamiz-Echevarría González de Durana, Covadonga F. CC. ECONOMICAS Y EMPRESARIALES EKONOMIA ETA ENPRESA ZIENTZIEN F. Grado en Administración y Dirección de Empresas Enpresen Administrazio eta Zuzendaritzako Gradua |
|---|---|
| Data(s) |
26/01/2016
26/01/2016
26/01/2016
26/06/2015
|
| Resumo |
[EN] This project is a marketing plan for the Exeter City Supporters' Trust. It has operated for several years without an adequate marketing strategy and this has lead to poor communication and distribution strategies being followed, which have hindered its progress. The following marketing plan analyses the external and internal factors which affect the Trust. It also proposes objectives, strategies and action plans to address the aforementioned deficiencies, building upon the entity's strengths and the opportunities in the environment. |
| Identificador |
http://hdl.handle.net/10810/16827 61220-679556-10 22013-679556 |
| Idioma(s) |
eng es |
| Direitos |
info:eu-repo/semantics/openAccess |
| Palavras-Chave | #marketing plan #exeter #city #supporters' #trust |
| Tipo |
info:eu-repo/semantics/bachelorThesis |
