International communication strategy followed by Ikea : analysis of campaigns in different countries, features and possible justifications of the differences
| Contribuinte(s) |
Aldamiz-Echevarría González de Durana, Covadonga F. CC. ECONOMICAS Y EMPRESARIALES EKONOMIA ETA ENPRESA ZIENTZIEN F. Grado en Marketing Marketineko Gradua |
|---|---|
| Data(s) |
06/10/2014
26/02/2015
06/10/2014
26/02/2015
06/10/2014
06/10/2014
|
| Resumo |
International communication strategy followed by Ikea analysis of campaigns in different countries, features and possible justifications of the differerences. |
| Identificador |
http://hdl.handle.net/10810/14573 57256-627178-12 9586-627178 |
| Idioma(s) |
eng en |
| Direitos |
© 2014, el autor info:eu-repo/semantics/openAccess |
| Tipo |
info:eu-repo/semantics/bachelorThesis |
