Rejection of technology

It is well accepted that technology plays a critical role in socio-technical transitions, and sustainable development pathways. A society‘s amenability to the intervening (sustainable) technology is fundamental to permit these transitions. The current age is at a juncture wherein technological advancements and capacities provide the common individual with affordable and unlimited choice. Technological advancement and complexity can either remain simple and unseen to the user or may daunt him to keep away, in which case the intended pathways remain unexploited. The current paper explores the reasons behind rejection of technology and proposes a solution model to address these factors in accommodating socio-technical transitions. The paper begins with structuring the societal levels at which technological rejection occurs and proceeds to discuss technology rejection at the individual user (niche)level. The factors influencing decisions regarding technology rejection are identified and discussed with particular relevance to the progressive world (Asia).