The power of customer loyalty
| Data(s) |
19/03/2016
|
|---|---|
| Resumo |
Customer loyalty can be separated into behavioral loyalty and attitudinal loyalty. This presentation, delivered at the Australian Professional Pharmacists Convention examines ways pharmacists can increase attitudinal long-term customer loyalty. |
| Formato |
application/pdf |
| Identificador | |
| Relação |
http://eprints.qut.edu.au/93939/1/Dr%20Gary%20Mortimer.pdf Mortimer, Gary (2016) The power of customer loyalty. In Australian Pharmacy Professional Conference (APP 2016), 16-19 March 2016, Gold Coast, QLD. (Unpublished) |
| Direitos |
Copyright 2016 The Author(s) |
| Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
| Palavras-Chave | #Pharmacy Practice #Customer loyalty #Behavioural Loyalty #ATtitudinal Loyalty |
| Tipo |
Conference Item |
