Perceptions of destinations don’t change much over time
Data(s) |
10/03/2016
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Resumo |
One of the most popular topics in tourism research is destination image. That is, measuring consumers’ perceptions of a destination. The importance of the topic is a no brainer given travellers are spoilt by choice of destinations, and that the images they hold of a place are as important as the tangible tourism features. This is underpinned by the old adage perception is reality, a theory promoted by two academics back in 1928 who proposed “what people believe to be true will be real in its consequences”. So, every place marketer knows consumer perceptions play a major role in the competitiveness of their destination. |
Formato |
application/pdf |
Identificador | |
Publicador |
South Pacific Media Services Ltd |
Relação |
http://eprints.qut.edu.au/93751/3/93751.pdf Pike, Steven D. (2016) Perceptions of destinations don’t change much over time. Inside Tourism, 1064, pp. 8-9. |
Direitos |
Copyright 2016 South Pacific Media Services Ltd |
Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
Palavras-Chave | #150600 TOURISM #150604 Tourism Marketing #destination marketing #destination image #destination branding #destination slogans #New Zealand #Queensland #Rotorua |
Tipo |
Journal Article |