Can moral potency and psychological risk close the gap between ethical beliefs and unacceptable consumer behavior?
| Data(s) |
04/05/2016
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|---|---|
| Resumo |
Depending on how they perceive risk, consumers may not always act according to their ethical beliefs, exposing a gap between beliefs and behavior. We investigate the effect of moral potency on perceived psychological risk of committing an unacceptable behavior. The results suggest that perceived risk is triggered by moral ownership. |
| Formato |
application/pdf |
| Identificador | |
| Relação |
http://eprints.qut.edu.au/93433/1/Can%20moral%20potency%20and%20psychological%20risk%20close%20the%20gap%20between%20ethical%20beliefs%20and%20unacceptable%20consumer%20behavio.pdf Baazeem, Thamer, Dootson, Paula, Neale, Larry, & Mortimer, Gary (2016) Can moral potency and psychological risk close the gap between ethical beliefs and unacceptable consumer behavior? In 7th Global Islamic Marketing Conference, 4-6 May 2016, Casablanca, Morocco. (Unpublished) |
| Direitos |
Copyright 2016 The Author(s) |
| Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
| Palavras-Chave | #Islamic Marketing #Moral potency #Perceived risk #Consumer Behaviour #Muslims |
| Tipo |
Conference Paper |
