Five tricks retailers will use to make you shop this Christmas


Autoria(s): Mortimer, Gary
Data(s)

27/11/2015

Resumo

Australian shoppers are predicted to spend nearly A$47 billion this Christmas. But retailers have to work harder and harder to get shoppers to pull out their wallets. Here are five strategies retailers will be using to get us to part with our hard earned coin.

Formato

application/pdf

Identificador

http://eprints.qut.edu.au/92668/

Publicador

The Conversation Media Group

Relação

http://eprints.qut.edu.au/92668/2/92668.pdf

http://theconversation.com/five-tricks-retailers-will-use-to-make-you-shop-this-christmas-50978

Mortimer, Gary (2015) Five tricks retailers will use to make you shop this Christmas. The Conversation, November(27).

Direitos

Copyright 2015 The Conversation Media Group

Fonte

QUT Business School; School of Advertising, Marketing & Public Relations

Palavras-Chave #Retail #Christmas #Consumer Rituals #Decoupling #Web-rooming
Tipo

Journal Article