Down, down but not different: Australia’s supermarkets in a race to the bottom
| Data(s) |
28/09/2015
|
|---|---|
| Resumo |
For 25 years, Woolworths told shoppers they were “the fresh food people”. It was a very clear point of difference and delivered the group a sustainable competitive advantage. Any attempt by a competitor to replicate it would have been dismissed as lacking credence; a simple market-follower strategy. |
| Formato |
application/pdf |
| Identificador | |
| Publicador |
The Conversation Media Group |
| Relação |
http://eprints.qut.edu.au/92666/2/92666.pdf http://theconversation.com/down-down-but-not-different-australias-supermarkets-in-a-race-to-the-bottom-48151 Mortimer, Gary (2015) Down, down but not different: Australia’s supermarkets in a race to the bottom. The Conversation, September(28). |
| Direitos |
Copyright 2015 The Conversation Media Group |
| Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
| Palavras-Chave | #Retail #Supermarkets #Price Wars #Woolworths #Coles |
| Tipo |
Journal Article |
