Twitter as a medium for professional networking

This study aims to explore the use of Twitter for professional purposes. The researcher discovered that Twitter is widely perceived as an information ground in online spaces. Information grounds are social settings where information, people, and places come together to create an information flow within a physical environment. Twitter provides a sense of place as well as a sense of belonging that enables IT professionals to use Twitter for professional development. The data for this study were collected using online observations and interviews. The online observations helped the researcher to distinguish the ‘information behaviours’ (the objective and observable actions) of the participants. The interviews were used to understand the way IT professionals use Twitter for professional purposes through their own individual perspectives. The data were analysed using a constructive grounded theory. The findings show that building professional networking is extremely important to IT professionals; rather than the information-seeking and information-sharing aspects of Twitter. Building professional networking in microblogging has a significant influence on an individual’s professional development. The results also demonstrate that IT professionals are more likely to exploit their weak-ties rather than their strong-ties on Twitter. In short, these users experience Twitter as a real place or ‘information grounds’ where they meet and socialise with experts.