Half-truths and dirty secrets: Omissions in CSR communication
Data(s) |
2016
|
---|---|
Resumo |
This paper introduces the notion of half-truths, a term used to describe the communication of technically truthful information that has been, or has the potential to be, undermined by the omission of key information. By using an illustrative, exemplar case this study shows how an organization’s transparency and credibility in relation to its corporate social responsibility communication can be undermined, despite presenting technically truthful information |
Formato |
application/pdf |
Identificador | |
Publicador |
Elsevier |
Relação |
http://eprints.qut.edu.au/87969/1/87969.pdf DOI:10.1016/j.pubrev.2015.09.004 Devin, Bree (2016) Half-truths and dirty secrets: Omissions in CSR communication. Public Relations Review, 42, pp. 226-228. |
Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
Palavras-Chave | #Corporate social responsibility (CSR) communication #Half-truths #Omissions #Transparency #Credibility |
Tipo |
Journal Article |