Developing and validation of the Self-Gifting Consumer Bahaviour Scale
| Data(s) |
2014
|
|---|---|
| Formato |
application/vnd.openxmlformats-officedocument.presentationml.presentation |
| Identificador | |
| Relação |
http://eprints.qut.edu.au/86077/1/__staffhome.qut.edu.au_staffgroupr%24_ridge_Documents_SGCB%20Methodology.pptx Mortimer, Gary, Bougoure, Ursula-Sigrid, & Fazal e Hasan, Syed (2014) Developing and validation of the Self-Gifting Consumer Bahaviour Scale. In 21st International Conference on Recent Advances in Retailing and Services Science, 7-10 July, 2014, Bucharest, Romania. (Unpublished) |
| Direitos |
Copyright 2014 [please consult the authors] |
| Fonte |
QUT Business School; School of Advertising, Marketing & Public Relations |
| Palavras-Chave | #150504 Marketing Measurement #Developing and Validation #Self-Gifting Consumer Bahaviour Scale |
| Tipo |
Conference Item |
