Inference and hypothesis in ethnographic studies


Autoria(s): Everett, James L.; Johnston, Kim A.
Contribuinte(s)

Hackett, Paul

Data(s)

01/09/2016

Resumo

This chapter explores the possibility and exigencies of employing hypotheses, or educated guesses, as the basis for ethnographic research design. The authors’ goal is to examine whether using hypotheses might provide a path to resolve some of the challenges to knowledge claims produced by ethnographic studies. Through resolution of the putative division between qualitative and quantitative research traditions , it is argued that hypotheses can serve as inferential warrants in qualitative and ethnographic studies.

Identificador

http://eprints.qut.edu.au/83130/

Publicador

Routledge

Relação

http://www.routledgementalhealth.com/books/details/9781138023499/

Everett, James L. & Johnston, Kim A. (2016) Inference and hypothesis in ethnographic studies. In Hackett, Paul (Ed.) Qualitative Research Methods in Consumer Psychology: Ethnography and Culture. Routledge, UK, pp. 66-78.

Direitos

Copyright 2016 Psychology Press

Fonte

QUT Business School; School of Advertising, Marketing & Public Relations

Palavras-Chave #Ethnography #Hypothesis #Consumer
Tipo

Book Chapter