Research on conceptual modelling : less known knowns and more unknown unknowns, please

In this invited paper I describe some personal views on the research field of conceptual modelling. I argue that the field has become entrenched in some “bad habits” that usually emerge in evolved paradigms and that we need to proactively pursue a dual research strategy incorporating new and different avenues that lead us to novel and impactful research contexts of conceptual modelling. I provide a framework that can guide this exploration and finish with some recommendations about how conceptual modelling research programs could proceed.